The Marketing Environment Southwest Airlines - 944 Words

The Marketing Environment Southwest Airlines Every industry from healthcare to manufacturing faces environmental challenges. Many thoughtful companies respond through various marketing strategies. The airline industry, in particular, seen a host of environmental factors since 2001 including air quality, climate change, emissions, and noise regulations to name a few. Southwest airlines, in particular, have taken specific tactics to both blunt and exploit these environmental factors. As a result, Southwest has a market strategy that allows continuing as a major airline carrier in the United States. Common air pollutants found in the atmosphere are particulate matter, ground-level ozone, carbon monoxide, sulfur oxides (Southwest) and lead.†¦show more content†¦The company hit a milestone towards the improving of services in a way that is environmentally friendly, and beneficial to the human being and other lives in and around airports. The core value of strategies being, efficiency and climate change (Southwest). In this effect, the airline adopted several approaches of dealing with pollutions resulting from aviation practices, which aimed at reducing the environmental pollution, while ensuring the safety of passengers and the environment at large. For instance, the airline embraced the development and use of Sustainable Alternative Aviation Fuel (SAF) which resulted in an improvement in the environment, conservation and emission reduction (FAA 6-8). Research shown the use of SAF will reduce up to 80% overall carbon over full use. The tests carried out by over twenty airlines have shown a technical compliance with the conventional jet fuel carbon offsetting where airlines supposed to invest in the projects aimed at avoiding, reducing or removal of carbon emission in a particular journey(Bilgen 893). This is achieved by either intergrading the program into web-sales engines or to a third party offset provider (IATA). Tree planting, wind farms and hydroelectric production area as well aimed at carbon offsetting. Air traffic managementShow MoreRelatedSouthwest Airlines Essay1385 Words   |  6 PagesMichele Lynn October 12, 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down, as does basically any type of travel. However, Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling, I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor, and it really never bothered me where I sat, so I didn’t mind the â€Å"A, B, C† boarding groups as opposed toRead MoreSouthwest Airlines : Corporate Social Responsibility809 Words   |  4 PagesSouthwest Airlines In today’s competitive market, consumers look to companies that not only provide outstanding service and goods, but also, a business that recognizes taking care of its employees, stockholders, consumers and the community as a priority. One company that is consistently recognized for their corporate social responsibility initiatives is Southwest Airlines. Southwest is a successful organization that perfectly blends operational focus with social obligations which translates intoRead MoreAirline Industry : Southwest Airlines837 Words   |  4 Pagesin the demographic and economic environments, such as declining unemployment rates and rising income levels. 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Southwest Airlines is one of the major airlines in the US and the one of the world s largest low-cost carrier. The airline was created by Herb Kelleher in 1967. Their headquarters are in Dallas, Texas. By using the PESTEL analysis, Value Chain Analysis, and the Return Of Sales (ROS), I will analyze Southwest. It will compare them to their competitors such as Jet Blue, Delta, and American Airlines. In using the PESTEL analysis, only half of theRead More1. Southwest Airlines is an Equal Opportunity Employer, therefore, has diversity in their employees800 Words   |  4 Pages1. Southwest Airlines is an Equal Opportunity Employer, therefore, has diversity in their employees from all over the world. They have employees from different cultures and experiences. Southwest Airlines invites military personell, active and retired veterans to apply. They also offer positions to qualified disabled individuals and disabled veterans. According to Forbes, â€Å"The icing on the cake is an elaborate recognition program for all employees who are recognized by customers. They are laudedRead MoreSouthwest Airlines Mission Statement Analysis1131 Words   |  5 PagesThe mission statement is important for both companies. A mission statement tells a story of what the company stand for and how strong they feel about taking care of the customer. The purpose and drive how these two great successf ul companies. Southwest Airline company follow a practice servant leadership model versus Coca Cola who practices standard leadership model. Two big company share two different leadership models but are both successful. It’s interesting to know about their model’s similarities